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Six plain playbooks, one for each place where a sale tends to slip away.

Each playbook starts with the problem in one line, then walks you through the fix in steps you can do yourself. They are grouped by the part of your funnel they fix, so you can go straight to the one that is costing you the most.

If your leads leak

Five playbooks for the leads you already have. Start with the problem that sounds most like yours.

Speed3 min read

PROBLEMLeads go cold before you reply.

How to reply to every lead in under 5 minutes

A lead who just filled in your form is thinking about you right now. In a few hours, they are thinking about someone else. Four steps make sure every lead hears back from you while they still care, including on nights and weekends.

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Inside this playbook
  1. Send an instant reply
  2. Put the next step in that reply
  3. Make new leads the first job of the day
  4. Cover the gaps on nights and weekends

If you need more leads

One playbook for when the funnel works and the problem is reach.

Get seen4 min read

PROBLEMYour funnel works, but not enough people know about you.

Get more leads when referrals aren't enough

Referrals are the best leads you will ever get, but you cannot turn them up when you need more. This playbook covers asking for intros on purpose, posting where your buyers already are, testing one paid channel, and tracking which one brings customers.

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