We try each funnel on our own ventures first.
Grant runs ANTROPOD, a venture studio that builds and owns its own products, including BigPlug, a social selling app, and Joygiver, a group gifting app. If something does not work there, we fix it before it reaches a client.
Four kinds of funnel piece run on our own products before they run for a client.
These are the same pieces we build for businesses that book calls, quotes and demos.
- CHANGE 1 OF 4 · QUALIFYING
Qualifying forms
WHAT WE TRYThe questions that sort serious buyers from people who are only browsing.
WHYWe see which questions people answer and which ones make them leave, before we put them on a client's site.
- CHANGE 2 OF 4 · BOOKING
Booking flows
WHAT WE TRYThe steps from “I'm interested” to a time in the calendar.
WHYWe find the steps people skip or get stuck on, and take them out before a client's buyers ever see them.
- CHANGE 3 OF 4 · REMINDERS
Reminders
WHAT WE TRYA confirmation, a reminder the day before and another an hour before.
WHYWe check that the messages arrive, read well and make it easy to move a time instead of missing it.
- CHANGE 4 OF 4 · FOLLOW-UP
Follow-up
WHAT WE TRYShort notes for people who said “not yet”.
WHYWe learn what our own customers find useful and what they ignore, so a client's follow-up starts from what works.
When we have results we can share, we will post them here as field notes.
They will be labelled as our own ventures, not client work, so you always know which is which.
Start with the free test.
Ten questions about how your leads come in and what happens next. You get a free result straight away, and a full plan with a review of your own site if you want it.
Get the same teardown on your site.
In a Leak Audit we record a walk through your site as a buyer, then send a ranked list of what to change and why. You can make the changes yourself, or have us rebuild it with you.
A full rebuild is part of the website overhaul, priced after a short conversation.