We replaced Buildbusters' contact form with a pricing quiz, so buyers see a ballpark price before they ask for a quote.

Buildbusters prepares permit-ready architectural drawings for homeowners and builders across the US. Almost every enquiry started with the same question, which was how much it would cost, and every answer took up someone's time. Here is what we built and why.

BUSINESS: Buildbusters, permit-ready drawings, US
SELLS THROUGH: Quotes
WHAT WE BUILT: Pricing quiz, ballpark price, full quote, online payment

BEFORE · THE CONTACT FORM

AFTER · THE PRICING QUIZ

HOW IT WORKS NOW

Here is what a buyer does on the site now, step by step.

Each step answers a question the buyer would otherwise have sent in through the contact form and waited on.

STEP 1
They answer a few short questions about the project.

WHY IT HELPS
The quiz starts with what they are building, such as an ADU, a home addition or a garage conversion, and asks about the things that change the price.
STEP 2
They see a ballpark price straight away.

WHY IT HELPS
The buyer knows whether the job fits their budget before anyone at Buildbusters has spent time on it.
STEP 3
They ask for a full quote.

WHY IT HELPS
Buyers who can live with the ballpark go on to a full quote for their project.
STEP 4
They pay for it online.

WHY IT HELPS
A buyer who is ready can pay online without waiting for an email back.

WHAT WE CHANGED, AND WHY

We changed two things, and both take a step out of the back-and-forth.

The work was about what the site asks and what it shows, not about getting more visitors.

CHANGE 1 OF 2 · PRICE STEP

Show a ballpark price before anything else

BEFORE
Contact us: name, email and “Tell us about your project”.

AFTER
“What are you building?” and a few more questions, then a ballpark price.

WHY
Almost every enquiry asked how much it would cost. Answering that on the site saves the buyer an email and saves the team a reply.
CHANGE 2 OF 2 · QUOTE AND PAYMENT

Let buyers who are ready pay online

BEFORE
Send, then wait for a reply.

AFTER
A full quote the buyer can pay for online.

WHY
A buyer who has seen a price they can live with is ready to move. Paying online lets them do it while they are still on the site.

RESULTS

We will share the results once Buildbusters signs off.

Until then, this page describes only what we built. We do not publish a client's numbers without their sign-off.

SEE WHERE YOURS LEAKS

Start with the free test.

Ten questions about how your leads come in and what happens next. You get a free result straight away, and a full plan with a review of your own site if you want it.

Take the Lead Leak Test → 2 minutes · Free · No call needed

WANT YOURS REBUILT?

Get the same teardown on your site.

In a Leak Audit we record a walk through your site as a buyer, then send a ranked list of what to change and why. You can make the changes yourself, or have us rebuild it with you.

Book a Leak Audit → $497 · Recorded teardown and a ranked fix list

A full rebuild is part of the website overhaul, priced after a short conversation.

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